On March 28th, China Nanjing International Bus & Parts & Urban Traffic Facilities Exhibition was held, attracting a dozen mainstream bus manufacturers with their classic products.
Zhongtong Bus Company underlined its brand with eye-catching sales figure in 2012. The reporter of 排列5interviewed the head of the Department of Brand Culture of Zhongtong Li Dusheng on the future strategy of the company in this exhibition.
In general, sales figure and income reflect the accuracy of the goal, however, Mr. Li said: "In 2013 Zhongtong will focus more on benefits than income and sales figures to consolidate the foundation. We will comprehensively improve the products and technologies to produce the safest, most reliable and energy-efficient buses."
Besides three steps for improvement, Zhongtong will optimize the business structure to enhance profitability and sustainability of growth. What's more, the company will concentrate on the product quality and brand image.
In Mr. Li's opinion, good sales of school buses and new-energy buses made great contributions to Zhongtong in 2012. He said: "Market competition is one in time and speed. We will carry on the opportunity in clean-energy, new-energy and school buses and promote the upgrade of the company."